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Hewlett Packard has gained an increase in popularity with people who create DVDs or CDs with the introduction of their LightScribe software.
LightScribe makes it possible to burn a label onto a CD or DVD using a regular laser beam. By using LightScribe you are able to customize the CD or DVD you created and give it a professional looking appearance.
As a result of the popularity the software has created, the editors of the magazine “Popular Science” awarded Hewlett Packard with the “Best Of What's New” award for creating the LightScribe software.