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Yes, memory cards are made to last, but that doesn't mean they're made to be indestructible. One of the most common ways to damage a card is using it in a device with low or no battery power. If a battery dies in the middle of taking a digital pic it could screw up your card. Impatience is also a key killer of cards. Snapping a new picture before the last one has had a chance to registered on the card could cause problems. Finally, the most obvious way to damage the card is inserting it incorrectly.